.health, body & mating (ads)

TEVA Elmex – Bus Ticket - ambient, Israel

dabitch's picture
Posted by dabitch on 3. September 2009 - 12:37
Elmex Bus Tickets

Elmex toothpaste promises less cavities. It demonstrates this by advertising on bus tickets, that are clipped.....

Elmex – Bus Ticket
Client: Teva
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Date: July 2009 and ongoing

Old Spice - Different Scents for Different gents - (2009) :30 (USA)

dabitch's picture
Posted by dabitch on 2. September 2009 - 8:05

Manly men ski, golf, lift weights and hang around in leather recliners. Love the touch of the disembodied nose floating around at the end.

Nicorette - Ninjas - (2009) :30 (Australia)

dabitch's picture
Posted by dabitch on 24. August 2009 - 8:37

Ninjas aye? A lot better than the chewing camel we've seen for the same brand a few years back here in Sweden. Clemenger BBDO Sydney adds a little "Hi-yah!" to your fight against cravings.

Givenchy - Uma Thurman Ange ou Demon Le Secret /Angel and Demon - (2009) :30 (USA)

dabitch's picture
Posted by dabitch on 23. August 2009 - 16:03

Givency have Uma Turman break out her best silent-movie acting chops to depict a woman who looks both like an angel and a demon, when she wears Ange ou Demon

Siren by Paris Hilton - print, USA

dabitch's picture
Posted by dabitch on 23. August 2009 - 11:27

There are too many jokes on fishy smells here, I'd rather not say anything.

It's described as " tropical floral fragrance with notes of vanilla bean and creamy musk " which sounds like a turnoff in itself.

TENA - Evolution - print Canada

dabitch's picture
Posted by dabitch on 21. August 2009 - 11:08
Tena Evolution print

This is the print ad that goes with the TENA - Evolution commercial. Less exiting but placed in womens magazines, a simple portrait of three generations of women does stand out.

Kiwi - Hotel hots - (2009) :30 (Norway)

dabitch's picture
Posted by dabitch on 20. August 2009 - 16:27

This one might be the most successful ad of the bunch, hot couple in love can't keep their hands off each other - which alerts the stork...

Tagline: Suddenly every 4. pack of diapers for free is a nice thing.

Kiwi - Festival - (2009) :30 (Norway)

dabitch's picture
Posted by dabitch on 20. August 2009 - 16:25

Ah, waking up after a night in a tent spent at the outskirts of a summer music festival.... And meeting your future.

Tagline: Suddenly every 4. pack of diapers for free is a nice thing.

see also Ménage à trois and Car Sex

Kiwi - Car Sex - (2009) :25 (Norway)

dabitch's picture
Posted by dabitch on 20. August 2009 - 16:20

Harking back to the eighties here, this baby-free diaper ad shows the ending of sex in a car.

Tagline: Suddenly every 4. pack of diapers for free is a nice thing

See also: Ménage à trois

Kiwi - Ménage à trois - (2009) :40 (Norway)

dabitch's picture
Posted by dabitch on 20. August 2009 - 16:14

This is the beginning of one helluva refreshing campaign for diapers: No shots of blue liquid, no shots of diapered bums, heck not even a baby in sight. For extra stand-outness (and to keep the surprise, of course) they've even shot each ad quite differently, this particular ménage à trois scenario is a black and white nod to old films.

Old Spice - Swagger - Karate (2009) 0:15 (USA)

claymore's picture
Posted by claymore on 19. August 2009 - 1:25

Agency: Wieden+Kennedy

Elmex - Cavity Lockers - ambient, Israel

dabitch's picture
Posted by dabitch on 18. August 2009 - 15:20
cavity locker

Shalmor Avnon Amichay/Y&R Interactive built specially designer lockers for 15 of the most popular gyms in the the Tel Avis area to remind people that a healthy body deserves a healthy smile as well.

Tena - Evolution - (2009) :30 (USA)

dabitch's picture
Posted by dabitch on 18. August 2009 - 11:30

Tena touches on the taboo subject bladder protection or rather The Evolution of Bladder Protection, by showing us the evolution of women's fashion.

Dial Magnetic - Groove / Monotony & Monogamy - (2009) .30 (USA)

dabitch's picture
Posted by dabitch on 12. August 2009 - 12:47

Banks on the success from previous Dial® for Men campaigns and utilizes key visuals/players, including “Dan”, from other Dial® for Men advertisements.

Novartis Calcium Sandoz - Bone Bridge Pillar - ambient, India

dabitch's picture
Posted by dabitch on 11. August 2009 - 16:10

Advertising is everywhere in India it seems. Here even the pole holding up a bridge has been fitted with extra curves in order to become a bone advertising Calcium enriched Sandoz for strong bones. Saatchi & Saatchi Mumbai push the ambient advertising limits.

Clearex – acne treatment gel - Pimple Climbing - billboard, Israel

dabitch's picture
Posted by dabitch on 10. August 2009 - 13:39
Clearex – acne treatment gel

So this guy is climbing up a wall. On pimples. A wall of pimples. This is the new ambient work for Clearex – Acne treatment gel in Israel.

Allow me to be the first one to say... eeeeeeeeeeew!. ;))

Dentiste - Forever Love - (2009) :45 (Thailand) Eng. sub.

James_Trickery's picture
Posted by James_Trickery on 7. August 2009 - 13:13

Good morning stinky breath!

Aviva - Everyday - (2009) 1:50 (UK)

dabitch's picture
Posted by dabitch on 7. August 2009 - 9:33

These ads are short twenty second blips that run on both ends of a commercial block, so AMV BBDO London has made a compilation with seven of them here.

Glade SC Johnson - Seismometer , print Puerto Rico

dabitch's picture
Posted by dabitch on 6. August 2009 - 20:14
DRAFTFCB Puerto Rico

Hot dang, that's a nice visual which I haven't seen before. (I haven't! Looking at it it seems that I should have though, right? So spot on.) WIth Sismógrafo DRAFTFCB Puerto Rico want you to take away that the fragrance is motion activated. Clever.

Garnier - Forest - print, India

dabitch's picture
Posted by dabitch on 6. August 2009 - 20:05
Hair-bow

Really REALLY strong hair. We get it. Ogilvy and Mather India went out to the forest and made a hair-bow (heh) to prove their point.

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