No matter how much you wash, you can't get rid of a dirty mind. This indisputable truth depicted by overly detailed illustration, one head full of greed and another full of sex, both looking at the bath sponge that can not save them. But it'll get your body properly lathered and clean, as bath sponges should. Giovanni+DraftFCB Brazil did this.

"This is a negative situation".. ah, yes, getting ground up in quick drying cement could be considered pretty bad. The word "smellf" can also be considered pretty bad. It's up there with qweef. In fact it sounds like it has something to do with it. No worries says ground up cemented guy, when you believe in yoursmellf everything will be A-Ok. Sure sure, but will it stop qweefs?

Here's an interesting way to raise money for the Queen Silvia Children's Hospital, let the kids play with the direct mail before mailing it! The reason I don't have this client is because I'd simply ask Queen Silvia to give up her 80 million kronor apanage* for a few years and donate that money to the hospital that bears her name, or maybe just wear last years dress to the Nobel Prize dinner. What the hey, right?

The song is "In five years time" by Noah and the Whale. It's a good one.

GRAND THEFT AUTO: RISE (Live Action Short Film) by Gevorg Karensky is six minutes of blue adrenaline once the chase scenes start. Yowza.

It was one of those warm indian summer days in New York. I heard birds in the trees. I felt my knees shaking, and my head spinning. I let it touch my lips once and am now so hopelessly addicted and loyal to Burts' bees that my former chapstick is crying in its beer while stalking me on facebook. So pleased to see this work from agency Baldwin& that rivals the product itself in quality. It's a clever idea, that uses coupons, thousands of coupons on a billboard. As passers by greedily grab the coupons, they change the posters image. Instead of dry flaky skin she now looks perfect. I like it. Simple, effective, I and I bet it moved product too.

That. Tense. Moment.

Uncomfortable.

A Mitt Romney look-a-like flashes an unnatural smile in an ad campaign for a Canadian all-natural toothpaste.

Holding a natural smile in an uncomfortable situation can be a tiresome thing, so if you have to do it, you had better do it with a bright clean smile.

This three-spot campaign for The Green Beaver Company's all-natural Frosty Mint Toothpaste was created direct from client by Untitled Films director Jamie Travis. The other two spots feature an uncomfortable office worker and some tense nuptials.

Worst pun of the week: "The number one parting school."

Welcome to orientation at the Troy School of deeper learning. Troy, seen in the advanced music appreciation class, is the patron saint of the school of deep.

If you watch the videos at DeepLikeTroy.org. , you can earn a degree of deep thinking and great hair.

Even with telepathy, this guy isn't listening.

See also Spiritual shampooing, Orientation and the ad with the most impressive beard to match Troys hair : music appreciation.

I must say, I like Troy's delivery in all this. "Towel", he commands before marching off with an invisible one around his waist.

See also the failure to communicate even in Deep Telepathy, Orientation and the ad with the most impressive beard to match Troys hair : music appreciation.

I feel there's a few shower-movements missing from this demonstration, you know what I mean.

Ever seen Troy Polamalu's hair? "Are you kidding, everyone has been mesmerized by his hair!" Right, that's why Head & Shoulders decided to launch the Troy Polamalu School of Deeper Learning - DeepLikeTroy.org - with the Pittsburgh Steelers player. And I mean player in the Spanish Air Guitar sense of the word.

Here Professors Troy Polamalu and Brett Keisel demonstrate the art of Spanish Air Guitar, delving into the deepness of facial expressions and the emotionality of proper guitar fingering.

Yes, I said fingering with a straight face. And man, look at that impressive beard.

Bodyform (pretend) CEO Caroline Williams responds here to Richards post on the Bodyform Facebook page, noting "you forgot horse riding, Richard". There's blue water, a plate of red jello at the mention of crimson tide, and a fart that deflates Richard's old joke about feminine hygiene products ability to allow ladies to swim, ride horses and wear white pants after labour day beautifully. If Bodyform had a CEO, I really wish she would be like Caroline Williams. This is how you do digital and social media, my friends.

It's not a journey... every journey ends but we go on. But wherever I go, there you are. Brad Pitt seems as distracted as this monologue is. Points for pretentious lighting! We'll have it flickr and move, it'll add "drama"....

Anyone else want to tie him down and force-shave that hair off?

Clemenger BBDO Australia bring us this different take on the feminine products for women. Libra, the Australian tampon company, drops this one on us. It's the old switcheroo in which one woman wakes the other one up for "boot camp." The other one meekly protests it's her period, before being thrust a box of Libra.

Cut to the women in their car watching their hot male Ozzie counterparts during their practice. Geddit? It's not about the women working out at all. Even on your heaviest period you can still get out there ogle the boys.

Not taking itself too seriously. Sending through the latest from Red Tettemer + Partners (RT+P) for their new client, Arctic Ease, where NFL stars Vernon and Vontae Davis are “Doctor” and a “Professor” explaining how this stuff works. It's got something to do with magic. And aliens. Or maybe neither.

"18 again" is a ' a vaginal rejuvenation & tightening gel' and I don't even want to know what that means but I'm guessing it's "rip-off in a jar". The advert selling this cream hints at what it accomplishes by having a presumed mother and housewife invite her (presumed) hubby to sing and dance like a young Bollywood star, while small children and the older generation stare, mouths agape. They've understood what the cream did for her - making her "feel 18 again" - and so the "button" on this ad is how the older woman orders it online for herself.

Dear, oh dear. "Vaginal" tightening gel. You mean this goes inside? This is worse than Lysol as a contraceptive.

Pushing parents buttons like pro's Mccann Digital Israel created a facebook hook that was sure to lure even the most hardened anti-FB parent. Upload a video of your kid, and have a personalized soundtrack staring Zoheir Bahalool (israel most famous sport commentator) added to the clip. Even the clumsiest fall-down now seems like a heroic sports move.

Lady Gaga brings it, the latex-clad goddess, the orange-haired trapped innocence and the redheaded seduction vixen. Read anything you want into this, just know one thing, the perfume is black. Yep. Can't even do the color of scented liquid the same way everyone else does it, now can she? Here's one celeb-perfume that's bound to be interesting, at least. It's got it's own TRAILER rather than advert.

Leading full-service marketing communications agency Wing is launching a Latin American focused effort for Pantene’s global Olympics campaign, part of Procter & Gamble’s official sponsorship of the 2012 Summer Olympics games in London.

Wing created a series of TV spots and print advertisements demonstrating how Pantene hair can stay healthy and shiny under the most grueling conditions – even the rigors of Olympic athletic competition. Targeting the beauty orientated female, the campaign promotes Pantene’s three-minute Ampoule treatment.