Shot with the Zebra motion control camera dolly on location and on a stage in Vancouver, British Columbia. The camera was a Phantom Gold HD high-speed camera at 600 FPS.

Published November 2010

Tag: Make life alive, have an affair / Victoria Milan
Gör livet levanade, ha en affär.

On Saturday, October 2nd, Sensodyne iso-active presented an all-night projection art event at Toronto’s landmark Union Station. GlaxoSmithKline (GSK) the makers of Sensodyne, led by their Canadian agency Grey Canada, worked with Tantrum Design & Visual Effects, Media Merchants and Silent Joe to create the largest ever, first branded, 3D projection mapping display in Canada: iso3D.

OBJECTIVE

What do you do for a living?
-"I lift things up and put them down."

OMG, awesome. How pretty are these creatures? The snail, the jellyfish! I need a giant jellyfish poster in my office, I love that one. This new "Creatures" campaign recently won a Bronze in the Design Category at the 2010 Spikes Asia Advertising Awards. Nicely done, TBWA\Santiago Mangada Puno, nicely done.

You saw the Gucci Guilty Trailer back in August, and here comes the directors cut: "An unprecedented combination of edge and creativity that creates a unique, hypnotic spectacle."

Produced by RSA Films and Think Cattleya with Agency REM Ruini e Mariotti. Starring Evan Rachel Wood and Chris Evans with a remix of Depeche Mode’s Strangelove by the Friendly Fires.

The extra twist here is not just that Frank Miller directed it with his Sin City Look, it's also being aired in 3D.

Paris is the ideal romantic locale for the sexual tryst portrayed in Anonymous Content Director Guy Ritchie's new viral short starring Jude Law and made for Dior Homme. Set in the romantic old hotels, sidewalks and streets of The City of Light, Dior Homme - Un Rendez Vous is a deceptive tale that at first hints of danger, as Law, speaking into a telephone, seems to threaten the unheard voice on the other end, exclaiming, "You're going to regret saying that. Scared? Is that right? Of course you are. What, two of you? We'll see. Ohhh, when I find you, and I will find you, you're going to wish you'd never been caught." Law's busty blonde suitemate balefully helps him don a suit before he trudges out to fulfill his mission.

Jonas Åkerlund got Halle Berry and Stephen Dorff into a room at the Chateau Marmont in Los Angeles, where Stephen Dorff asks Berry a series of intimate questions. Her answers aren't always verbal, sometimes only gestures, a smile, a look. Berry shares,

“It involved less acting than my other [commercials] because I got to be myself. I got to answer questions honestly, with my own sense of mystery, with my own wonderment about the world. I got to expose a part of my real self.”

How apropos that she reveals herself as she launches her perfume, "Reveal".

The editing was done by Richard Cooperman of Solid, aiming to capture the intimacy of the session.

Bold Ogilvy's work for Dental Floss we hope you people like it :-)

Let the stuffy wooly head unravel.

DraftFCB Bucharest decided to let people "try on" a new sixpack ab and muschled chest while at the hairdressers, to tempt them back into the gym. What would you call this kind of bib? body-bib? :)

To launch the Mega Lifesciences laxative brand Goezy with minimum budgets that maximized hype, we decided to recreate the feeling of having to spend hours in the toilet when you are constipated.

We briefed Artists to create sculptures on the theme struggle using toilet paper. The sculptures were later exhibited in art galleries. Each piece carried titles (ex: Clutch, Grimace, etc.) which mentioned the artists name and the number of hours spent in the loo. Goezy took ownership of helping relieve the artists of constipation.

• Play
• Stop

Buddy_Diving_School.mp3

It's all about one. One breath. One minute. One commercial. One big: thank you!

NFL's Ray Lewis is the hero in this Wieden + Kennedy, Portland spot for Old Spice as he jumps onto a giant bird decked out in nothing but foam. Directed by Steve Miller.

And that bird? Clearly a homage to the old Pocari sweat ads with Cindy Crawford, like the Giant Bird ad and maybe a stylistic nod to Dragon battle because that's just weird as well.

Bonus trivia: the Animatronic Raven was built by Rick Lazzarini at The Character Shop
Lather Costume: Rick Lazzarini/TheCharacter Shop
Puppeteers: Rick Lazzarini
Debra Smith
Russ Herpich

To create awareness that Iodex is a backache specialist balm in a memorable way, we launched a supermarket on-ground promotion/activation with the help of Little People (dwarfs), who wore T-shirts and distributed leaflets informing customers to ask for help if they found it difficult to bend down and reach for items on the lower shelves. Shoppers suffering from backache welcomed the assistance offered by the Iodex team.

Woah, that's unexpected. Frank Miller directs the latest Gucci TV commercial – also in 3D. We only have the trailer so far, and I'm currently trying to find a calendar around here to make sure its not 2005. Aw, that was mean, the Sin City look is still cool as all hell. Wait, hell ain't cool. Ok, cool as that iceberg that sunk the Titanic. Oh brother, I need it to be happy hour already.

Produced by RSA Films and Think Cattleya with Agency REM Ruini e Mariotti. Starring Evan Rachel Wood and Chris Evans with a remix of Depeche Mode’s Strangelove by the Friendly Fires.
Look out for the films online and on TV.

Mankind has always sought to deck themselves out in the latest material, in order to stand form and erect ... and so on.

Oh goodie, finally, here's the english VO version of the Axe Premature Perspiration campaign - when I translated the original VO ones, I dubbed it "Premature Sweatulation". (See also Distance).

Even a short trip to the United States can become very expensive if you require medical attention and don’t have travel insurance coverage. These reflective billboards were erected near the US border crossings to remind consumers that Pacific Blue Cross travel insurance coverage is the best way to avoid a financial crisis when traveling.

A few words from the creative:

While Canadians travel within the US, they are without the benefit of our government health care coverage. We created this billboard as a warning and last minute reminder to purchase travel insurance before entering the US.

Yes, I get it everybody loves Mad Men, so really, it's no wonder that a soap should advertise on what is arguably the best soap opera going. Sorry, drama series. And hey, someone had an idea, wouldn't it be funny if they did the ads in "Mad Men" style? Set in a fake "Mad Men" agency in that era?

They're not doing this just for Dove, Unilever has done ads like this for to be followed by Breyers, Hellmann’s, Klondike, Suave and Vaseline. All of the vignette-style commercials are being produced by Mindshare Entertainment.