SapientNitro launched the "Honest-to-Goodness" TV campaign for Healthy Choice this week, and in the two spots we find a world without verbal filters. Like the food, it's both crisp, and honest. Props for the way these actors delivers the punchline-ending "that's why I stopped sucking up to you for that raise" - "I do miss that"

See also The trust fun baby only here because of his dad stealing food in the lawyers office.

Client: CongAra Agency: SapientNitro Kathy Delaney : Chief Creative Officer Chris McMurtrey : Creative Director scott higgins : Creative Director Anna Echiverri : Copywriter / Art Director Annie Chiu : Copywriter / Art Director Margaux Ravis : Producer
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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