The undead. CPR makes you undead. On this pun and a whole lot of Zombie-trend right now, the Heart & Stroke Foundation of Ontario show what to do if you witness someone suffering a cardiac arrest. Step one, call 911. Step two, put your hands together and push on their chest like a crazy zombie-lady. It's not quite as catchy as British Heart Foundation - Staying Alive with Vinnie Jones, and it's three minutes long. Oh and for good measure, there's a twitter hashtag thrown in. #TheUndeading The Halloween-timing kinda saves. But only kinda.

Agency: Agency59 - Toronto CCO: Brian Howlett Client: Heart & Stroke Foundation CW: Ketan Manohar AD: Naeem Walji Agency Producer: Maggie Clark Director: Vincenzo Natali Prod. Co.: Cartilage Inc. EP: William Cranor Producer: Matt Kloske Music: Cyrille Aufort DOP: Jeremy Benning Editor: Graham Chishholm VFX: Alter Ego Casting: Stephanie Goran Make Up: Caligari Production Design: Erin Parton Production Manager: Derrek Modesto

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.