This new campaign from Heineken wants you to get out of your city rut and start exploring places you normally wouldn't. And be sure to include a loaded-to-the-gills-with-pills Elvis soundtrack, too. And a girl to chase.

Client: Heineken Global Brand Director Gianluca di Tondo Global Communications Director Anuraag Trikha Global Communications Manager Diana Agudelo WIEDEN+KENNEDY AMSTERDAM Executive Creative Directors Mark Bernath & Eric Quennoy Creative Directors Thierry Albert & Faustin Claverie Art Director Mike Bond Copywriter Bern Hunter Head of Broadcast Production Erik Verheijen Agency Producer Tony Stearns / Ross Plummer Head of Planning Martin Weigel Strategic Planner Nick Docherty Group Account Director Jordi Pont Account Director Clare Pickens Account Manager Jorge Fesser / Thibaud Vincent-Genod Account Executive Elianne Vermeulen Head of Design Joe Burrin Studio Artist Erik Blad Project Manager Jackie Barbour / Stacey Prudden Business Affairs Michael Graves TVC PRODUCTION PRODUCTION COMPANY TRAKTOR Director Traktor Director of Photography Christopher Doyle Producer Rani Melendez EDITING COMPANY WORK POST Editor Richard Orrick Producer Jane Dilworth Assistant Editor Charlie Moreton AUDIO POST 750 MPH Sound Designer/Mixer Sam Ashwell Producer Mary-Ann D'Cruz MUSIC* Artist / Title Elvis Presley / "Bossa Nova Baby" Music Supervisor Mary Ramos, Saturday Music Inc. Publisher / Label Carlin Music Corp. / Sony Music Entertainment *NOTE: If you reference the music, please also include the following line: Elvis Presley appears courtesy of Elvis Presley Enterprises, LLC. All rights reserved. POST PRODUCTION MPC LONDON VFX Supervisor/Lead Flame Bill McNamara Producer Anandi Peiris Colorist George K PRINT PRODUCTION Photographer Neil Massey
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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