And so begins part one of Dropped, an interactive campaign for Heineken. It's all part of a campaign to find a legendary traveler. Or something. In part one, we meet Rikar, a Spaniard who gets dropped in Alaska, because he likes warm weather and it's fun to mess with Spaniards. Or something.
Heineken "Dropped: Alaska Part 1" (2013) 1:50 (Netherlands)