Oooh. Three of my favorite things in one ad, men in kilts, rugby, and men built like redwood trees wearing tiny shorts slamming into each other on the field. Oh right, that's rugby. Seems so appropriate that it ends with a Heineken, which indeed was the beer I drank after watching my first live rugby game, whilst surrounded by the oh-so-very-large-men from the winning team. There's something vital for rugby-fans missing from this ad, and I'll let you know what it is dear w+k if you put me on this account already. ;) My god, rugby and beer, I would so love this brief. Envy. So much envy.

Wieden+Kennedy

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.