To celebrate the Heineken City Special edition's arrival in Tel-Aviv, Allenby Concept House created a pop up restaurant in the form of a sous-vide deli by Israeli celebrity chef Zoonder. From the looks of it, there was some serious molecular gastronomy going on here. I would have loved to have tried any and all of it.

Client: Heineken Agency/Production: Allenby Concept House

Comments (2)

  • Andromedastrain's picture
    Andromedastrain (not verified)

    Did he make dessert that looked like lego? I love his cooking, that all looked so creative.

    Feb 17, 2015

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.