The tenth Rugby World Cup Tournament twill take place in the UK, and Heineken is sponsoring it.

Dublin-based international creative agency ROTHCO, has developed ‘It’s your call’, a global campaign which will give rugby fans the opportunity to actually take part in the start of every game in the tournament. In an exciting first, fans will be responsible for the coin toss that will determine which nation kicks off the game. Everyone across the world will have the chance to enter a competition to flip the coin at their country’s game and one very lucky fan will flip the coin at the Rugby World Cup final on October 31st 2015. They are literally minting thousands of coins to give rugby fans in each participating country the chance of flipping the coin at their nations game.

This spot shows just what a lucky coin can do.

Client Heineken Campaign Agency ROTHCO Agency Producer Margaret Levingstone Art Director Stephen Rogers Executive Creative Director Alan Kelly Finished Art Gerry Cole Account Director Grace Looney Account Manager Susan Nelis Strategy Shane Doyle (MCCP) Production Company Partizan Director Reynald Gresset Producer Louis Saint-Calbre Editor Russell Icke DOP Arnaud Potier Music Title: Boomerang Written by : Kristin Boge and Oliver Dommaschk Performed by: Miss Cass Publisher: Kristen Boge Music Post Production The WhiteHouse/Screenscene Sound Locky Butler Photographer Kevin Griffin Retoucher Taylor James Grade MPC

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.