Karl LaMorte is a guy whose only ever played villains. An award winning beer that has it all, deserves a spokesman who has it all. Karl LaMorte is not that guy. It's been a minute since I've seen a self-referential ad.

Client: HEINEKEN Marketing Manager, HEINEKEN IRELAND: Julie Wells Marketing Director, HEINEKEN IRELAND Sharon Walsh HEINEKEN GLOBAL Brand Communication Director Anuraag Trikha HEINEKEN GLOBAL Communication Manager, Els Dijkhuizen Agency Rothco Agency Producer Jessica Derby Art Director Stephen Rogers Copywriter & ECD Alan Kelly Finished Art Gerry Cole Account Director Eva Nash Business Director Aoife Moore Strategy Shane Doyle (MCCP) Digital Strategy Kathleen Healy Music Mutiny Production Company Radical Media Director Steve Miller Executive Producer Greg Carlesimo & Ben Schneider Producer Alexis Carlesimo Post Production Spot Welders NYC & Screen Scene Dublin Producer Amanda Slamin NYC &Peter Greene Dublin Post Production Supervisor Allen Sillery Editor Dick Gordon NYC Sound Mutiny Studios Web Design & Development Rothco