Heineken celebrates Orange Fever (Oranjekoorts) leading up to the 2014 FIFA World Cup, in this crazy hot mess of a spot.

The spot begins at a Brazilian Carnival. (Where else? Do they do anything else in brazil besides dance naked?) We see a Dutch float appear. And then all of a sudden it becomes a Trojan Horse, opening up to spread Orange Fever to the Cariocas.

Lead by Heineken’s Chief Orange Officer - a legitimate job role filled earlier this year in the first wave of the Oranjekoorts campaign - we then see loads of archetypical Dutch cultural references. World-famous illusionist Hans Klok magically appears, there's a windmill, tulips, and football great Dennis Bergkamp makes an appearance. Every one related to the Netherlands gets involved, except Anne Frank in her attic, thank God. Although to paraphrase Justin Bieber when he visited The Anne Frank House, "hopefully, she would have had Oranjekoorts." By the way, the spot's soundtrack is a samba version of No Limit, an old 90's song by the Dutch group, 2 Unlimited.

In other words, this spot takes almost every cliche imaginable about the Dutch, and then plops it into a Brazilian Carnival cliche. That's an impressive feat, when you think about it.

* Cariocas, for those not familiar, are what they call people who live in Rio.

Global Brand Director Gianluca di Tondo Global Communication Director Sandrine Huijgen Global Communication Manager Sarah Nisenbaum Client: HEINEKEN NETHERLANDS Marketing Director Bram Westenbrink Senior Brand Manager Rob van Griensven Agency: WIEDEN+KENNEDY AMSTERDAM Executive Creative Directors Mark Bernath & Eric Quennoy Creative Directors Theirry Albert & Faustin Claverie Art Director Andy Parsons Copywriter Fred Rodwell Head of Broadcast Production Erik Verheijen Broadcast Producer Lars Fabery de Jonge Planner Nick Docherty Group Account Director Jordi Pont Account Director Clare Pickens Account Manager Elianne Vermeulen Head of Studio Jackie Barbour Studio Artist Philip Cronerud Project Manager Janna Harrington Business Affairs Emilie Douque FILM PRODUCTION PRODUCTION COMPANY TVC BISCUIT FILMWORKS, LONDON, UK PRODUCTION COMPANY TAG ONS Brenninkmeijer & Isaacs (B&I), AMSTERDAM Lead Director (Biscuit) Jeff Low Director Bumpers (B&I) Coen Stroeve EDITING CUT AND RUN LONDON, UK Lead Editor Eve Ashwell Secondary Editor Jack Singer AUDIO POST 750MPH LONDON, UK Sound Designer/Mixer Sam Ashwell, Phil Bolland Audio Post Producer Sam Robinson MUSIC remix Schmooz Paris POST PRODUCTION MPC VFX Producer Sharuddin Rosunally VFX Supervisor Iain Murray 3D Supervisor Anthony Bloor Colourist Aline Sinquin
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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