Heineken "The Seat" (2013) 2:15 (Italy)


Heineken "The Seat" (2013) 2:15 (Italy)

20 seats. 20 tickets. 2 cities. How badly do you want to go to Wembley? How badly do you want to make a case study?

Client: Heineken Advertising Agency: Publicis, Milano, Italia Executive Creative Director: Bruno Bertelli/Cristiana Boccassini Art Director: Alessandro Candito Copywriter: Paolo Bartalucci Account Supervisor: Giada Salerno
 Account Manager: Paula Santos
 Agency Producer: Giulia Atzori - Nicole Lord
 Company Production: Bedeschi Film
 Producer: Federico Salvi
 Director: Gigi Piola
 Editor: Fabrizio Squeo


I like this idea...but if feels staged. Like even the guy at the end, the way he get's the crowd to move, then turns around and sees the limo. Just seems like an actor.

NO WAI? A STAGED CASE STUDY? WHY I NEVER..... Yeah, so staged.

Jesus fuck, this makes Heineken look fucking stupid. How to kill a brand.

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