20 seats. 20 tickets. 2 cities. How badly do you want to go to Wembley? How badly do you want to make a case study?

Client: Heineken
Advertising Agency: Publicis, Milano, Italia
Executive Creative Director: Bruno Bertelli/Cristiana Boccassini
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Account Supervisor: Giada Salerno

Account Manager: Paula Santos

Agency Producer: Giulia Atzori - Nicole Lord

Company Production: Bedeschi Film

Producer: Federico Salvi

Director: Gigi Piola

Editor: Fabrizio Squeo

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Comments (3)

  • Cheers....'s picture
    Cheers.... (not verified)

    I like this idea...but if feels staged. Like even the guy at the end, the way he get's the crowd to move, then turns around and sees the limo. Just seems like an actor.

    Jun 03, 2013
  • Dabitch's picture

    NO WAI? A STAGED CASE STUDY? WHY I NEVER..... Yeah, so staged.

    Jun 04, 2013
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Jesus fuck, this makes Heineken look fucking stupid. How to kill a brand.

    Jun 05, 2013

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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.