Couch potato wisdom. "Babe, I gotta go. No I really gotta go. Why? Because the commercials are coming on." This ad is speaking to other ad people.

I don't need a Heineken to say this. But indeed, drinking brings out the truth.

Heineken

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.