You've seen The Entrance, you've spied on The Date, now Heineken switches bars on you, transforming a skeevy dive into a high-class jazz-tootin, babe-filled cocktail-style bar. Because the perfect beer calls for the perfect bar. I hope they serve Cosmopolitans.

The music in the spot is served by the suitably named Clairy Browne & the Bangin' Rackettes. The song: Love Letter

Ad agency: TBWA/Neboko Art Director: Niels de Kuiper Copywriter : Sander Volleman Creative director : Jeroen van de Sande Producer : Rosemarie Praaning Strategy : Daan Remarque Production : Stink London Director : Martin Krejci Executive producer : Edward Grann Producer : Malachy McAnney Offline editor : Fillip Malasek Music : Clairy Browne the Bangin’ Rackettes Intro music : The Ambassadors Sound studio : The Ambassadors Grading: Scott Harris (Glassworks) / Seamus O’Kane (The Mill) Post production : Glassworks Amsterdam Set art director : Max Gottlieb

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    What a commercial!!WOW Strong!!

    Jul 11, 2012
  • Hygge's picture

    All the more prove that TBWA just isn't Wieden&Kennedy.
    You can feel TBWA (that handles the Dutch account) telling Heineken that they too can make an international spot.
    They can't.

    Jul 11, 2012

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