Heineken created an installation for Milan's design week. It looks a bit like Cirque du soleil, except on a lower budget. It's nice to know if I drink Heineken my dreams will come true. And here I've been avoiding that skunk like the plague. Guess I'll have to change that.

Creative Agency: Publicis, Italy Creative Directors: Cristiana Boccassini, Bruno Bertelli Art Director: Valeria Vanzulli Copywriter: Francesca Bonomi Account Supervisor: Giada Salerno Agency Producer: Mariella Maiorano General Manager/International Client Service Director: Daniela Di Maio Production: Dooley Srl Executive Producer: Marco Astarita Director and Coreographer: Nikos Lagousakos Set Designer: Andrea Gallo, Pollo Design Stylist: Claudia Tortora Music and Sound Effects: Diego Maggi Structure and Technology Producer: Giancarlo Campora, Lime Lite Client: Heineken Italia Brand Manager: Daniela Gorni Group Brand Manager: Roberto Giugliano Editor: Stuart Greenwald