For whatever reason, this country man is having a conversation with a donkey while eating soup in a barn. "Look around you, what do you see?" the donkey replies "Thistles". In fact that's all the donkey seems to know how to say, until he knows to keep mum. "What else is golden? Ah yes.. Silence."

Client: Heinz

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.