Last year VW and Jimmy Cliff wanted us to C'mon Get Happy. This year Heinz is doing the same thing, urging us to hum along to "if you're happy and you know it."

Is there some psychological thing going on here? Are advertisers sensing that we are all depressed and they are trying to cheer us up? It's not like brands urging us to get happy is anything new. In fact just thinking about it is giving me flashback to the 90's when Vitamin C's "Smile" was on every Hershey spot out there.

This is only the second time in sixteen years that Heinz has advertised during the Super Bowl. I suspect it's doing so because ketchup sales are way down. However, I don't think this spot is going to ignite any fire in the condiment world. Smile or not, it's a bit of a snoozer.

Agency: Cramer-Krasselt
Client: Heinz
Exec. Creative Director: Derek Green
Executive Producer: Scott McBurnie
Chief Creative Officer: Marshall Ross
Campaign Manager: Reseda Westbrook
GCD: Gary Doyle
Senior Art Director: Brandon Ireland
Senior Copywriter: Beth Kerin
Art Director: Ewa Lonska
Copywriter: Kris Kennedy
Editor: Matthew Wood
Assistant Editor: Lars Makie
Whitehouse Post Producer: Laurie Adrianopoli
The Mill: Post Producer: Andrew Sommerville
VFX/Animation: The Mill
Colorist: Luke Morrison
Flame Artist: Melissa Graff
Graphic Designer: Joe Lawrence
Music/Sound Design: Nylon Studios
Producer: Halle Petro
Producer: Christina Tortorelli
Production Company: Recommended Media
Director: Chris Woods
Executive Producer: Jeff Rohrer
Executive Producer: Michael Haldane


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.