Heinz "Hum" (2014) :50 (USA)

Last year VW and Jimmy Cliff wanted us to C'mon Get Happy. This year Heinz is doing the same thing, urging us to hum along to "if you're happy and you know it."

Is there some psychological thing going on here? Are advertisers sensing that we are all depressed and they are trying to cheer us up? It's not like brands urging us to get happy is anything new. In fact just thinking about it is giving me flashback to the 90's when Vitamin C's "Smile" was on every Hershey spot out there.

This is only the second time in sixteen years that Heinz has advertised during the Super Bowl. I suspect it's doing so because ketchup sales are way down. However, I don't think this spot is going to ignite any fire in the condiment world. Smile or not, it's a bit of a snoozer.

Agency: Cramer-Krasselt Client: Heinz Exec. Creative Director: Derek Green Executive Producer: Scott McBurnie Chief Creative Officer: Marshall Ross Campaign Manager: Reseda Westbrook GCD: Gary Doyle Senior Art Director: Brandon Ireland Senior Copywriter: Beth Kerin Art Director: Ewa Lonska Copywriter: Kris Kennedy Editor: Matthew Wood Assistant Editor: Lars Makie Whitehouse Post Producer: Laurie Adrianopoli The Mill: Post Producer: Andrew Sommerville VFX/Animation: The Mill Colorist: Luke Morrison Flame Artist: Melissa Graff Graphic Designer: Joe Lawrence Music/Sound Design: Nylon Studios Producer: Halle Petro Producer: Christina Tortorelli Production Company: Recommended Media Director: Chris Woods Executive Producer: Jeff Rohrer Executive Producer: Michael Haldane
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