This ad represents the brand's "You can't eat without it" idea.
It shows how far someone would go to get that last drop of Heinz ketchup.

Credits: Advertising Agency: Shalmor Avnon Amichay / Young & Rubicam Creative Director: Gideon Amichay Art Director: Yoram Levy, Tal Riven Copywriter: Yair Sheinberg
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