Shown at the correct time this will surely have the slightly tipsy or drunken-hangry football fans attention. Because it's wiener dogs running, wearing wiener outfits, in slow motion. Set to "Without you" How did they manage to pitch this? Everyone deserves high-fives all around for getting this sold. We can't have super bowl commercial breaks without the occasional "....what the?" Now, check your bingo cards because "mascot" is one of the squares and I believe that the "Ketchups" here count.

Note: this is the extended cut only a 30 will air during the game in the third quarter.

Agency: DAVID Miami Founder, Chief Creative Officer: Anselmo Ramos CD (Copywriter): Russell Dodson CD (Art Director): Antony Kalathara Copywriter: Juan Pena Art Director: Ricardo Casal Planner: Paul Ramirez Head of Global Production: Veronica Beach Sr. Producer: Yamaris Leon Managing Director, Head of Account Services: Paulo Fogaca Account Director Carlos Rangel Account Supervisor: Juan Nunez Head of Business Affairs Manager: Ann Marie Turbitt PRODUCTION CREDITS Production Company: Biscuit Director: Jeff Low DP: Dan Holland Executive Producer: Colleen O’Donnell Line Producer: Kwok Yau Casting Agent: Hannah Birkett Secondary Prod Co: AFS SecondProd contact: Brin Kushner Editorial Company: Cut + Run Edit house contact: Carr Schilling Editor: Jay Nelson Assistant Editor: Brandon Iben Post Producer: Gail Butler Animation/Graphics Co.: The Mill Telecine Place:The Mill Online Place: The Mill With Whom: Tim Byrd Record Mix Place: Eleven Sound With Whom: Jeff Payne VFX & Design: The Mill LA Senior Executive Producer: Sue Troyan Executive Producer: Enca Kaul Senior VFX Producer: Kait Boehm Production Coordinator: Chris Lewis Shoot Supervisor: Tim Bird Executive Creative Director: Phil Crowe Creative Director: Tim Bird, John Leonti 2D Lead Artist: Tim Bird 3D Lead Artist: Nick Lines 2D Artists: Peter Hodsman, Rob Winfield, Remedy Huynh, Sarah Marikar, Anthony Petitti 3D Artists: Danny Yoon, Jacob Bergman, Katie Yancey, Ruel Smith, Fabian Elmers, Monique Espinoza, Jason Jansky, Charles Stoniolo Colour: The Mill Executive Producer, Colour: Dee Allan Colour Producer: Natalie Westfield Production Coordinator, Colour: Evan Bauer Colourist: Fergus McCall Colour Assist: Elias Nousiopoulos + Nate Seymour ORIGINAL MUSIC Exec Producer: Suzanne Hollingshead Sound Design Company: Eleven Sound Sound Designer(s): Jeff Payne LICENSED MUSIC Song Title: Without You Licensor for Publishing/%: Kobalt Music Publishing America, Inc. 100% Licensor for Master: Sony Music Entertainment Term/Media: I year, TV, US and Canada | Internet and Industrial, World. Unlimited versions and lifts. Territory: US and Canada

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • Jorge Inchaurregui's picture
    Jorge Inchaurregui (not verified)

    I love to pitch ideas, to see the client's face when I'm going all out with the concept right there in their faces so they buy it. I can only imagine how fun was to sell this ad.
    "Then we see a beautiful field with dachshunds wearing hot dog costumes running in slow motion" =D

    Feb 08, 2016

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