Pretty cocky, so well known we all know what they are using. Showing off the knifing of the contents is called "turning a negative into a positive".



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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.