Agency: Colenso BBDO, Auckland

Hells Pizza created this sock puppet ad, seemingly to get attention from the kids, but it will instead get the attention from their parents....

Nick Worthington (Executive Creative Director)
Karl Fleet (Deputy Creative Director)
Rebecca Johnson-Pond & Kimberley Ragan (Art Director)
Kimberley Ragan & Rebecca Johnson-Pond (Copywriter)
Nigel Sutton (Agency Producer)
Director: Nigel Sutton
Editor: Fiona Hayden
Production Company:
Colenso BBDO Auckland
Account Director: Scott Coldham
Account Manager: Kate Smart
Sound design: Liquid Studios


Comments (5)

  • RLDavies's picture

    Er... Auckland is in New Zealand, not Australia. The NZ in the web address is another clue.

    Jun 17, 2008
  • Dabitch's picture

    Sorry, I was stressing. Fixed thanks.

    Jun 17, 2008
  • Allan1's picture

    Not being able to listen to the ad at this moment, it nonetheless seems to be very much like the Soupy Sales New Year's Day incident (1965). .

    From Wikipedia:
    On New Year's Day, 1965, miffed at having to work on the holiday, Sales ended his live broadcast by encouraging his young viewers to tiptoe into their still-sleeping parents' bedrooms and remove those "funny green pieces of paper", with pictures of U.S. Presidents, from their pants and pocketbooks. "Put them in an envelope and mail them to me," Soupy instructed the children. "And you know what I'm going to send you? A nice post card from Puerto Rico!" He was then hit with a pie.

    A couple of days later, a chagrined Soupy announced that money was unexpectedly being received in the mail. He explained that he had only been joking and announced that unreturnable contributions would be donated to charity. As parental complaints accumulated, WNEW management felt compelled to suspend him for two weeks.

    Sales describes the incident in his 2001 autobiography Soupy Sez! My Life and Zany Times.

    Jun 17, 2008
  • RLDavies's picture

    Lordy, I remember Soupy Sales! (I was around then, too. Feeling a bit middle-aged with another birthday coming up in a couple of weeks.)

    I described this commercial to Colin and he keeled over laughing. "That's EVIL!" was his main comment.

    Jun 18, 2008
  • Dabitch's picture

    Hehe, that's the whole point of Hell Pizza's campaigns, they're always evil.

    Jun 18, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.