How do you increase consumption among your die-hard fans who are already buying Hellman's for their sandwiches? Easy, and a little big-brother-ish, Hellmann's turns your receipt into a personalized recipe by combining the products you just bought into something tasty. Shoppers were pleasantly surprised, perhaps tried something new, and sales of Hellmann's increased in teh supermarket chain where this was done. I reckon Ogilvy Brazil have a good shot in Cannes with this one, what do you think?

Agency: Ogilvy Brazil
CCO: Anselmo Ramos
Client: Hellmann's
ECD: Claudio Lima, Fred Saldanha
CD: Eduardo Marques, Rubens Filho
CW: Eduardo Marques, Rico Lins, Claudio Lima
AD: Rafael Rizuto, Raphael Lucone, Guilherme Nobrega
Producer: Juscelino Vieira
Producer: Mauricio Granado
Producer: Nana Bittencourt
Project Management: Paula Santana
Production Company: Bossa Nova Films
System Company: Zanthus
Motion Designer: Guilherme Todorov
Motion Designer: Tulio Inoe
Sound Production: Jamute


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.