How do you increase consumption among your die-hard fans who are already buying Hellman's for their sandwiches? Easy, and a little big-brother-ish, Hellmann's turns your receipt into a personalized recipe by combining the products you just bought into something tasty. Shoppers were pleasantly surprised, perhaps tried something new, and sales of Hellmann's increased in teh supermarket chain where this was done. I reckon Ogilvy Brazil have a good shot in Cannes with this one, what do you think?

Agency: Ogilvy Brazil CCO: Anselmo Ramos Client: Hellmann's ECD: Claudio Lima, Fred Saldanha CD: Eduardo Marques, Rubens Filho CW: Eduardo Marques, Rico Lins, Claudio Lima AD: Rafael Rizuto, Raphael Lucone, Guilherme Nobrega Producer: Juscelino Vieira Producer: Mauricio Granado Producer: Nana Bittencourt Project Management: Paula Santana Production Company: Bossa Nova Films System Company: Zanthus Motion Designer: Guilherme Todorov Motion Designer: Tulio Inoe Sound Production: Jamute

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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