about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • Dabitch's picture

    aaaaaaw what a heart-spin! Must... buy.. Hellman's.... (and have a son.) ;))

    Nov 24, 2004
  • Neaner's picture

    Talk about emotional sell. Really cute.

    Dec 19, 2004
  • Hygge's picture

    Oh common... this is crap. Typical Argenetina, trying to be over emotional with silly products.

    Bet the client loved it.

    Feb 24, 2005
  • tod.brody's picture

    Yes, it's crap that sent every mother running out to buy Hellman's.

    Dec 30, 2007
  • blabla's picture

    Wow. Mayo sold by emotions. Well done.

    May 09, 2008

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