Heluva Good Cheese gets is backyard auction on lookin' for a hidden deal on lunch. Or something. I dunno. It starts with an opening, then has a title, then ends with something about flavor. It's like there's a sandwich of spots here with three different layers, all of them kind of conceptually off. Also this could basically be for any cheese brand. Maybe it needs to ripen? *ducks*

Agency: New Honor Society VP, Group Creative Director: Terry Stewart Creative Director: Tom Nations Agency Producer: Derek Burr Executive Producer: Larry Israel Producer: Beth Martychenko Senior Copywriter: Zack Swyers Production Company: Twist Executive Producer: Alissa Liebert, Jim Geib – President/EP, Amyliz Pera/EP Director: Matt Pittroff Line Producer: Steve Blair