Fitzroy Amsterdam created this upbeat 30 second ad for Hero, the dutch food company and producer of juices, yogurts and other yum. In the ad they position Hero as natures hero, a company that cooperates with nature to make the fruits of the earth taste their best. Fitzroy Amsterdam also forgot to subtitle this ad, so it's a good thing one of my many skills is that I can translate Dutch. (The bill is in the mail, guys - kidding.)

Every day, Hero tries to get the best out of nature.
We do this by cooperating, and what nature makes, we try to keep as pure as possible.
Without unnecessary additions, and what is left you go nuts for.
That's better for you, and for everybody.
Hero: Works together with nature.

Ad agency: Fitzroy Amsterdam