Where do you think chocolate milk comes from? You think it comes from a chocolate cow on a chocolate farm? Um...no, I don't. No one did. I love the end where the voiceover says "Of course not you big dummy, it comes from Hershey's, the chocolate people," and then the carton of chocolate milk opens up and there is a littler chocolate dude there who corrects him and says "The chocolate milk people." And I was hoping the voice over guy would be like "Yeah it stands to reason that if you are "chocolate people," then chocolate milk would fall under that umbrella." And then the chocolate guy would be like "Listen, bub. We have unions here and that differentiation is based on seniority, so put a cork in it."

Client: Hershey's Chocolate Milk

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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