Los Angeles hybrid music company DeepMix acted as the matchmaker that brought Hilton and Frankenreiter together. The company was approached by Draft FCB for help in finding the perfect songs to support the spots’ visuals: artfully crafted black & white photos of families engaged in fun, summertime activities. As luck would have it, Dave Curtin, the company’s co-founder and executive music producer/supervisor, had also just received a demo of a song called Life, Love & Laughter from Frankenreiter’s upcoming release on Lost Highway Records.
It’s not surprising that Frankenreiter’s music should prove to be such a good match for Hilton’s summertime theme. In addition to his budding musical career, Frankenreiter is a champion surfer and his music fairly glistens with a sunny, good-time feel. It’s a Beach Boys worldview given a contemporary flair. "The songs are relaxed, sunny, optimistic. They’re about sharing and enjoying life," says Kim Buie, vice president of A&R at Lost Highway Records, which has put out records by such artists as Lyle Lovett, Elvis Costello and Willie Nelson. "It’s a great fit with Hilton’s lifestyle campaign."

It also came at the perfect time for Frankenreiter as the release of the spots coincides with the release of the single version of Life, Love & Laughter and the singer’s third album, Pass It Around. Having put out a couple of previous albums and attracted a small, but dedicated cult following, the singer is hoping the added exposure provided by the commercials will help him make the leap to mainstream success.


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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