A new summer campaign for Hilton Hotels offers further proof of the symbiotic relationship between advertising and popular music. The four national television spots, out of San Francisco agency Draft FCB, promote summer specials on hotel stays—and they might also provide just the sort of career boost that singer/songwriter Donavon Frankenreiter has been waiting for.
Los Angeles hybrid music company DeepMix acted as the matchmaker that brought Hilton and Frankenreiter together. The company was approached by Draft FCB for help in finding the perfect songs to support the spots’ visuals: artfully crafted black & white photos of families engaged in fun, summertime activities. As luck would have it, Dave Curtin, the company’s co-founder and executive music producer/supervisor, had also just received a demo of a song called Life, Love & Laughter from Frankenreiter’s upcoming release on Lost Highway Records.
"I listened to it and loved it, and knew it was a perfect fit for the agency’s storyboards," Curtin said. "I gave the agency the track and it was a bull’s eye." Life, Love & Laughter is featured in this spot titled Leisure.