Hippo knows that hunger is the root of all evil and in this satire of society and all of its ills, the hippo gets everyone to stop being bad by sharing some snacks. Sing along!

Parle Agro Agency: Creativeland Asia ECD: Sajan Raj Kurup, Vikram Gaikwad, Anu Joseph Creative team: Huzefa Kapadia, Vinit Bharucha, Bryan Elijah Account services team: Jay Gala, Anjali Khanchandani Duration: Ongoing from February 2010
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.