Be the readiest to greet the day. How do I greet the day? Hello day, where have you been all night?

See also Go You! and Winning Move by the same director. The same campaign also has smart move, and get you going.

Client: Holiday Inn Express
Agency: Ogilvy Atlanta
Executive Creative Director: Jason Aspes
Associate Creative Director: Nick Costarides
Associate Creative Director: Grant Weber
Executive Director: Deborah Riley Draper

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.