This ad was pulled only two days after it aired the superbowl - since it received so many complaints. "New nose" "new chest" and so on, as it turns out this hot lady used to be Bob Johnsson.

As noted in our top five pick of the worst Super Bowl ads of all time, this ad managed to offend some people.
Holiday Inn soon pulled the ad - and today its widely reported that Gay, lesbian and transgender activist groups threatened boycott, but all I can find is a 97 NYT article that states the ad "offended some people," and plenty more archived news sources with the same exact quote. "Some people" were offended, then.

Holiday Inn

about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

Comments (5)

  • Dabitch's picture

    Dont you just love his name?

    Jan 25, 2003
  • NoCloset's picture

    .... her name? Yes I do.

    Dec 20, 2003
  • Dabitch's picture

    Yaknow, each year during superbowl season, this ad is listed in news articles as one of the superbowl flops because it upset middle america and had to be withdrawn, but here it scores high points. Funny that.

    Dec 12, 2004
  • Mets82's picture

    I can't wait to see this spot. I don't remember this spot nor do I remember the controversary over it.

    Jan 18, 2008