Wow, that's a proper crossfit.

See also Go You! and Winning Move by the same director. The same campaign also has smart move and bring on the day.

Client: Holiday Inn Express
Agency: Ogilvy Atlanta
Executive Creative Director: Jason Aspes
Associate Creative Director: Nick Costarides
Associate Creative Director: Grant Weber
Executive Director: Deborah Riley Draper

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.