At Holiday Inn you're not just ready, you're the readiest. This is the difference between a pep talk and a pep rally. How silly. My mind went straight to even crazier scenarios like "I feel great" and "BABIES EVERYWHERE", because ridiculous scenes set in cubicle farms are always funny.

Sidenote, once I discovered hotel chains with good buffet breakfasts I stayed loyal to them. It really is nice to have a proper pick your own quirky diet plate of just bacon bacon bacon and one egg and some scrambled eggs breakfast. My diet rules.

See also Winning Move b the same Director.

Client: Holiday Inn Express
Title: “Winning Move” :30, “Go You” :15
Agency: Ogilvy Atlanta
Brand Marketing Director: Seth Freeman
Senior Brand Marketing Manager: Cigdem Topalli
Director of Creative Services: Rhonda Mitchell
Executive Creative Director: Jason Aspes
Associate Creative Director: Nick Costarides
Associate Creative Director: Grant Weber
Executive Director: Deborah Riley Draper
Management Supervisor: Chad Cadelina
Integrated Producer: Todd Johnson
Production Company: Backyard
Director: Kim Nguyen
Director of Photography: Darko Suvak
President/Partner: Blair Stribley
Managing Director/Partner: Chris Zander
VP/Executive Producer: Kris Mathur
Head of Production: Emily Malito
Line Producer: Kevin Sharpton
Editorial: Beast
Editor: Matt Barron
Executive Producer: Soraia Callison
Producer: Katelin Perry

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.