Host, Sydney Australia says:

This campaign was created to promote IKEA’s refresh and redecorate range, which helps people achieve the look they want for their home with simple, quick, affordable changes. The objective for the campaign was to demonstrate that is it easy and affordable to make your home feel fresh and rejuvenated. We wanted to inspire them with what is possible. Putting this through the filter of demonstrating that IKEA understands real life at home the campaign proposition developed was – Change a lot for a little. The creative idea was Small Change, Big Difference. The idea that you don’t have to do or spend a lot to make a big difference to the way your home looks and feels.
This idea was manifested in an integrated campaign.
• EXPERIENCE THE DIFFERENCE: a live installation in Sydney, Perth and Brisbane that changed daily to show how new cushions, lighting, blankets and rugs can completely transform a room, even when the furniture remained the same. The change was shown each day at the campaign microsite.
• WIN THE DIFFERENCE: A competition which could be entered via SMS or at the campaign site enabling people to win the makeover each day, with the entire room contents available at the end of each week in each state.
• DO IT YOURSELF: daily press ads and radio spots with tips to inspire people about how easy and affordable it is to make changes themselves

Neogama/BBH, São Paulo, Brazil shows us the ultimate fridge for those who like to express themselves - you write straight on it. Personally, I hate to see fridges and want them hiding behind kitchen cabinet doors instead.

The street art / mural style reminds me of the Red Cross vs AIDES badlanders. Execution only, of course.

Dieste Harmel & Partners, Dallas, show us that there is nothing more embarrassing than a dirty house.

Agency: RPA, Santa Monica, CA

Agency: RPA, Santa Monica, CA

Agency: RPA, Santa Monica, CA

Agency: RPA, Santa Monica, CA

Final Cut Editor Akiko Iwakawa just completed a whimsical and imaginative spot for LG's Steam Washer, directed by Partizan's Nagi Noda and created by BBH NY.
For Iwakawa, the project was an opportunity to team up with Director Nagi Noda again. The two had previously worked together on a music video for Cut Copy's "Heart's on Fire." Noda, based in Tokyo, contacted Iwakawa early on in the process for help with the treatment.

"I'm a huge fan of Nagi's work and was excited that she was directing this spot," says Iwakawa. "She is crafty and has a huge imagination. The concept here is whimsical and wild at the same time. There is a child-like and hand-made quality to the spot, which worked beautifully."

Agency: Leo Burnett Bangkok demonstrates the sharpness of WMF Knifes by slicing animals straight in half on a double page spread. Do chickens eyes look like then when cut in half by the way? Mental note: must get chicken and chop clean in half to test. Then make soup. Mmmm. Chicken soup. Two more inside.

What's in the drain? Voyeurs? Monsters? Spiders? Ghosts? Nono, creepy crawly cootie infested germs my friend. And they're watching us. Now I don't dare shower, much less clean the damn thing. Two more creepy executions inside.

Agency: Lowe Bangkok

To demonstrate the stain removing abilities of Tide, Leo Burnett Mumbai created an interactive bunch of double page spreads. The pages are stuck together - just like in that rather naughty set of sticky double page spreads for Hombre magazine and the POWA (People Opposing Women Abuse) rape ads from Lowe Bull in 2003.
But from there on, these ads work different, instead of ripping the paper, they leave a stain on the opposing page, from the lipstick, ice-cream and ketchup. It's done in a rubber cement type glue that the reader can easily scrape off with their nails - and there you go, they just demonstrated how Tide works. It's a box full of genetically engineered rabid nails that scrapes stain off your clothes you know, what did you think those little white flakes were?
update: read comment, I got a little too exited here.

To prove you could remove stains in just one wash with Breeze Excel, DM Thailand put it through the ultimate test: They wrapped a package with it.