.home - domestic living (ads)

Sears - Craftsman - Father's Day - My Best Friend (2008) :30 (USA)

dabitch's picture
Posted by dabitch on 18. June 2008 - 17:00


Advertising Agency: Y&R/ Chicogo, IL
Production Company: Gargantuan Films/ Malibu, CA
Director: Loni Peristere

Ikea - Carol's voice / low voice - (2008) :30 (Canada)

dabitch's picture
Posted by dabitch on 18. June 2008 - 12:02

Sorry, flash is not available.

Advertising Agency: ZIG, Toronto
Creative Director: Martin Beauvais/Aaron Starkman
Scriptwriter: Aaron Starkman
Agency Producer: Lesley Rivard
Production Company, City: RMW MUSIC, Toronto
Sound Engineer: Tyson Kuteyi
Planner: Mark Aronson - zig, Toronto
Sound Designer: Vlad Nikolic - RMW Music

Pattex Super glue - Nail - print, Serbia

dabitch's picture
Posted by dabitch on 13. June 2008 - 16:37

What do you do when the nail is broken? SUPER GLUE!

Ariel - Pop Up Menu - print, France

dabitch's picture
Posted by dabitch on 12. June 2008 - 11:37


Saatchi & Saatchi Paris brings us yet another clever 3D thing for Ariel, now it's a pop-up book/ad.

Sarah Barclay (Executive Creative Director)
Matt Smith (Creative Director)
Derek Green (Creative Director)
Roy Torres (Copywriter / Art Director)
Anthony Falvo (Copywriter / Art Director)

Ariel Stain Pen - book of stains (pen inside) ambient, France

dabitch's picture
Posted by dabitch on 11. June 2008 - 15:47

The Ariel Stain Pen Book via Saatchi & Saatchi Paris - a self-help book' How to help get rid of stains on the go' was placed in cafes and bookshops.

Inside was an Ariel Stain Pen die cut into the pages for the reader to use.

When found, the reader was encouraged to take the book and leave it anywhere in the world, register it at www.bookcrossing.com, review the book and set it free.

The fate of the book was up to the readers.

The chances of mold decorating your ceiling are minimal.

Carlita's picture
Posted by Carlita on 11. June 2008 - 15:14

Campaign for Anti-Mold Paint, which prevents mold in humid places - Coral Paints. A very elaborate set of patterns created by mold. Yeah, that ain't ever gonna happen.

Britelite Candles - Xenophobia - poster, South Africa

At the end of May, xenophoic attacks were breaking in Johannesburg and South Africa. (photos can be seen here and here) - BBDO and Britelite got together to remind South African citizens of the X they made for freedom in the South Africa's first democratic elections.

Max Haus - Dreamland (Brand film) - (2008) 2:00 (Brazil)

dabitch's picture
Posted by dabitch on 10. June 2008 - 10:01

Agency: W/Brasil
What is Max Haus? Their Flash site will show you - it's the "design your own dream home" for the Brazilian market. You get the walls and sewer systems attached, but once you buy it you can play architecht and design the layout of your apartment the way you want it. I don't know what deliriums tremens has to do with this.

Vedacit Rapidíssimo - Spit it out/ Torture - (2008) :60 (Brazil)

dabitch's picture
Posted by dabitch on 9. June 2008 - 15:53

Agency: Energy/São Paulo

CertaPro Painters - Beautiful - (2008) :30 (USA)

dabitch's picture
Posted by dabitch on 9. June 2008 - 13:18

CertaPro Painters has released a television commercial that is part of their new Painting. Passion. Professionalism advertising campaign for 2008.

CertaPro Painters - Happy - (2008) :30 (USA)

dabitch's picture
Posted by dabitch on 9. June 2008 - 13:17

CertaPro Painters has released a television commercial that is part of their new Painting. Passion. Professionalism advertising campaign for 2008.

Veja Vidrex - Dirty house = Dirty Image - print Brazil

Dirty Image, Dirty house. Gotta love Brazilian visual solutions. So simple. So perfect.

Mohawk Flooring - click clack, done - print campaign USA

dabitch's picture
Posted by dabitch on 5. June 2008 - 11:11

Ah, doesn't that room look lovely? I want to win the lotto so I can get me a house like that. And lie around all day doing nothing. ;) Bah, who am I kidding, you know I'll be posting ads all day anyway.

 

Client: Mohawk Flooring
Agency: MARC USA
CDs: Gordon Robertson, Francis Cleetus
Copywriter: Francis Cleetus
Art Director: Dena Mosti

 

 

 

 

 

 

 

Hästens new ad campaign too sexy for Swedes

Thank goodness we don't use paypal anymore, as they'd likely freak over this new Hästens ad, which looks a lot like the nude Sophie Dahl ad for Opium that got us banned from Paypal many moons ago. Pale nude red headed beauties with hands on their tits seem to freak out a lot of people as Resumé reports that the campaign, which is the most expensive one for Hästens to date, is receiving harsh reviews from the Swedish ad community as it objectifies women. Yes, we are total prudes in the land of nude beaches and free sex. Might be a bit of culture clash going on, as Hästens is a loved Swedish brand, and Barker/DZP is giving our handmade all-natural classic furniture with a 25-year warranty the sexy treatment as if the product had no history or decent selling propositions.

Whirlpool - Reef (2008) :30 (USA)

claymore's picture
Posted by claymore on 1. June 2008 - 17:09

Terminix - Money (2008) :15 (USA)

claymore's picture
Posted by claymore on 1. June 2008 - 17:05

Bissell - I See Stains (2008) :30 (USA)

claymore's picture
Posted by claymore on 1. June 2008 - 17:03

Fairy - "One drop" spiral - press ad, Romania

Grey Bucharest in Romania created this "one drop" Fairy ad where if you lift the drop up, all the food items written in the spiral come off the plate. Cute (click on the image to see full file). Kudos to: Claudiu Dobrita/Stefan Vasilachi, Creative Director, Cristina Popescu ,Copywriter, and Mihai Tenovici, Art Director.

Ikea - Puberty (2007) :30 (USA)

claymore's picture
Posted by claymore on 16. May 2008 - 21:56

Invision Carpet Systems - Altered Elements (2008) Print (USA)

“Invision has created a beautiful new line of carpeting with ‘Altered Elements,” says Brandy Gill, executive creative director for Fletcher Martin. “We drew from their inspiration to develop a print campaign that expressed the beauty of nature with the personal touch of unique design.”

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