Grey Buenos Aires has had some fun with the double billboards promoting the shiny floors you get when using Mr Clean.

Agency : Zig, Toronto

Saatchi & Saatchi South Africa demonstrate how powerful Osrams really powerful lightbulbs are. Answer, very powerful. This "forest" one is the creepiest looking but the kid in school (inside) is - in my humble opinion of course - the simplest execution of the idea. I'm not sure I want my lightbulbs this powerful.

From Colenso BBDO, Auckland.

This one is a bit like a scary movie. Dum dum dummmm.... From Colenso BBDO, Auckland.

Much like in that Norweigan Solo campaign thirteen years ago, Elba appliances can't promise to do anything but what they should do. From Colenso BBDO, Auckland.

Agency: McKinney, Durham NC

Agency: McKinney, Durham NC

Agency: McKinney, Durham NC

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TheUnmentionables.mp3

TBWA\Hunt\Lascaris, Johannesburg decided to go all out when advertising Twinsaver Toilet Tissue - they wrote a whole song about it. I wish we'd got more submissions of radio ads if they are all this catchy. ;)

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Saatchi & Saatchi in Mumbai have cracked an Ariel brief with this very interesting, almost subliminal, execution. The tag "no stains, no memories" is illustrated by stains that tell you the story of how they came to be. In the lipstick stain, there's scenes of love. Neat. Two other executions inside.

EnbW is building the first geothermal power station in Germanys Baden-Württemberg, making the company a pioneer in this field. This idea, via agency Jung von Matt/Elbe, Hamburg, aims at making people aware of EnBW's commitment. The concept is very simple; those gray traffic bollards were combined this sticker (to the left) on the ground: the result gave the impression of a giant highly realistic, three domensional electric plug. See more inside.

Clemenger BBDO, Melbourne did this crazy little pillow-case stunt down under. Wanna sleep resting your head on kitty-doo-doo?

Agency: john st
"Who knew toilet paper could be so versatile!"

Directed by Bill Scarlet