Adland's Commercial Archive

 

Adland's Commercial Archive - more than 45,000 commercials.

 

Telecom - Abstain for the game campaign ditched after only 24 hours

Telecom - Abstain for the game campaign ditched after only 24 hours

Saatchi & Saatchi New Zealand and CEO Kevin Roberts misjudged just how passionate All Blacks fans can be when they made this campaign encouraging fans to "abstain for the game". What fans do in the bedroom ain't nobody elses business but theirs. Mocked in cartoons on sports pages, ridiculed by people who work for telecom, this idea just didn't take off with the public. The campaign opened with this ad, and there were also plans to have sheep and models in bikinis parading through through Auckland with the message "abstain from sex". (Sheep, geddit? Ha ha)

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CASIO G'zOne Commando - Fighters - (2011) :30 USA

CASIO G'zOne Commando - Fighters - (2011) :30 USA

Fighters try to beat the stuffing out of a CASIO phone...but fail.

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CASIO G'zOne Commando - Rally - (2011) :30 USA

CASIO G'zOne Commando - Rally - (2011) :30 USA

Rally car drivers try to destroy a CASIO phone...and fail.

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ROC / Republic of Chicken - Fire scooter deliveries - (2011) case study (India)

ROC / Republic of Chicken - Fire scooter deliveries - (2011) case study (India)

ROC had a problem, people didn't order in food, because they believed that by the time it arrived it was cold. Not all deliveries suffered from delivering cold foods, and ROC never did, but how does one tell people they deliver hot food?

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Hyundai Veloster - Death (fooled) - (2011) :30 (The Netherlands)

Hyundai Veloster -  Death (fooled) - (2011) :30 (The Netherlands)

The board of directors at Hyundai did not approve this ad, as they deemed it "too shocking for our brand", but it's still quite a funny and effective idea showing off the three-door car.

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Charlex and GSD&M Dance with AT&T - AT&T: Dancing Through DSL (2011)

Charlex and GSD&M Dance with AT&T - AT&T: Dancing Through DSL (2011)

Charlex is well known for its superior visual effects work and imaginative concepts. You can find all of those elements on display in their entertaining new :60 spot for AT&T, Dancing Through DSL.

The spot, as simple as it may seem on the surface, was actually borne out of a detailed treatment created by Charlex Director, Ryan Dunn. The spot sets out to create a storyline that effectively reveals all the benefits of AT&T's new high-speed Internet service in a single, transformative space.

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CASIO G'zOne Commando (2011) :30 USA

CASIO G'zOne Commando (2011) :30 USA

Kevin Ward of bi-coastal Original has directed a new, action-driven campaign for CASIO in which extreme athletes test the ultimate toughness of the company’s new G'zOne Commando™ wireless phone. Conceived by The Richards Group, the campaign comprises six spots and features elite athletes from surfing, BMX racing, adventure running and other sports.
In one spot, a boxer pounds a phone strapped to a heavy bag. It survives. In another, three phones are strapped to the hood and undercarriage of a rally car that then proceeds to roar through a rugged, dirt course. The phones continue to work flawlessly. The spots end with the tagline, "Shock resistant…water resistant…life resistant."

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