Sunrun - Dolphin babies - (2012) :30 (USA)
Everyone loves dolphin babies... and saving money.
Sunrun - The best part - (2012) :30 (USA)
.....Shhh, voiceman, I'm trying to build something here.
EDF Energy - Thank Yous - (2012) :60 (UK)
'Our character is all in a spin. That's because he's on top of our Thank yous Zoetrope! Take a look at some of the rewards you could receive as an EDF Energy customer, and find out more at http://www.edfenergy.com/thankyous '
Targeting both new and existing EDF Energy customers, the Zoetrope celebrates the depth and volume of prizes available. Complementing the above the line message that the Olympics is the ‘Greatest show on earth, it also reinforces the spectacle and scale of the Olympics’ opening and the closing ceremonies.’ The ‘magic’ machine, which produces a rich kaleidoscopic display of all prizes and experiences EDF Energy has to offer, will be integrated into all elements of the campaign including Online, eCrm, DM, internal comms.
Mitsubishi Electric - Jerry Stiller fights himself - (2012) :30 (USA)
Comedian, Jerry Stiller is arguing with himself over whether he should put his thermostat on a comfortable temperature or leave it alone to save some money on his electric bill.
“You can’t afford that temperature,” Jerry Stiller says while studying his thermostat. Arguing with himself, he responds, “I want to be comfortable!” “Save the money for comedy lessons!” throws back his cost-conscious alter ego.
Starting May 11, people around the country can see actor and comedian Jerry Stiller’s internal battle continue in Mitsubishi Electric Cooling & Heating’s (Mitsubishi Electric) new ads on TV and online.
The spots are a continuation of the HVAC ductless leader’s successful “Split Personality” campaign launched last year.
Ikea - Bathroom / Portapotty transformation - (2012) - Italy
During the salon internationale del mobile (design furniture fair) in Milan Ikea decided to play a little trick on all the design concious visitors and made a 20 square meter lavish bathroom.... hidden "inside" a chemical toilet. Rigged with hidden cameras (yes, in a bathroom... How James Brown). Then all they had to do was sit back and wait for the first desperate design-lover to dare enter. And when they they did they called in all their friends.
Vigor - A day in the life - (2012) :60
Our friend "Big Red" here wakes up and enjoys his daily routine, a bit of milk, a bit of video game tennis, a bit of gardening and a bit of DEAR LORD PLEASE GET DRESSED... I mean, I'm sorry, where was I? Nice touch on the Roy Orbinson knock-off guys.
all® - all® Mighty Pacs TV - (2012) :30 (US)
Charlex showed off the full range of its production and post-production capabilities recently with a lively spot for all® Laundry Detergent via Merkley + Partners. The :30 promotes the new Mighty Pac liquid product by all®, taking the viewer through a splashy visual timeline displaying the company's historic line-up of products. Fluid simulations, particle effects and shape animation form the front-end of the commercial.
"This spot had a lot of moving parts," noted Charlex CD Dade Orgeron. "We did everything, from live-action to CG to dozens of VFX and compositing techniques. It was a great case study in how Charlex can produce turnkey solutions for agencies, all the way from concept to completion, all under one roof."
Ikea - World's smallest Ikea / banner store - (2012)
This is pretty clever. To underscore how much IKEA is all about folding and packing and space-saving, while making small apartments feel big, they stuffed over 2800 articles into a wee banner. See the banner itself in action here to try it out. You can do everything, even shop from it - click on a product and you're sent to that article on a special Ikea site where you can buy it.
P&G Celebrate Moms - Best Job - London Olympics 2012 - 2:00
Being a mom is the hardest job in the world. But it's also the best.
This idea survives only by the down to earth execution of it, as it veers very close to extra-cheesy territory. We see mothers all over the world live their routines. They do dishes, wash clothes, make dinner and wake up the wee one early in the morning to take their children to practice, practice, practice. It's these moms whose dedication help athletes fulfill their olympic potential. So P&G celebrates all the moms who wash, dry, bake and wake the next generation of olympians. Everyone say aawe.
Dulux - Son's Bedroom- (2012)
Mom and dad decide to do a little home improvement and paint their sons room bright yellow. Such a sunny, cheery, happy color. The 'rents are even happier when their plan works.
Fabri Color Spotless - I Killed the Hamster - (2012)
"I killed the hamster", so begins the ad where the man and house is in all white. But wait, for each mood he goes through, anger, denial, sorrow, his clothes change color. Set the mood, mate.
GE - "Living masterpiece" - (2012) 2:17
Re-creating a Van Gogh masterpiece using living plants. Faboo.
IKEA - 30 years of Ikea France / Happy Birthday - (2012)
To celebrate 30 years of IKEA in France this fast paced film flows through 30 years of a young man’s life, from childhood through his teenage years, to meeting real love, to his years as a young father. As he moves from one historic IKEA catalogue page to the next we're invited to a graphic yet emotional journey full of surprises and clever transitions sure to reminds us of catalogues past, from the 80’s, 90’s, noughties and today.
Variér - Panda & Leopard / Never too early to save your back - print, Italy
The not so fantastic photoshopped tattoos here depict endangered species on the backs of a man and a woman, with the line: "It's never too early to save your back". The product, chairs that help you hold a better posture, is hidden away all Cannes-like in the corner.
It might work better in Italian, but seems a long walk for a ham sandwich here.
Dulux – Weather - (2012) :60
Stop motion house-painting awesomeness? No, it only looks like it is, but it's quite well done.
In this spot for Dulux paint, The Sweet Shop director Melanie Bridge takes her signature style in a new direction by blending the fantastic with the real. Embarking on what seems like a stop motion house painting adventure, Melanie creates a fun spot that blurs the lines between handcrafted animation and quirky computer animation.
“The key thing that we always had to ask ourselves was whether it was believable that it had been created for real,” said Melanie. “We wanted it to look like the couple had actually painted and stop framed he animation on their house themselves.”
Hornbach - Festival / No one feels it like you - (2012)
The Hornbach/HEIMAT team is going into spring 2012 in a characteristically emotive and visually stunning way. The new campaign, entitled “No one feels it like you do.”, puts the sensory perception of Hornbach customers centre stage: it’s all about feeling, sensing, seeing and experiencing those DIY moments – nothing but real feelings and emotions which are becoming rarer in this ever more fast-paced world.
Tide - Pop a lot / Pop goes the world - (2012)
Methinks someone popped more than just Tide pods when thinking this up. ;)
Pop a pod into the washer to take care of your clothes easy.
MTh director Mark Kudsi teamed up with Saatchi & Saatchi NY to build inspired worlds in a new campaign promoting the launch of Tide's new "PODS" product. The campaign encompasses live action work directed by Kudsi and four animated teasers directed by MTh director Chris Riehl. Reminiscent of a 1960s aesthetic, the lushly art-directed signature spot in the campaign, "Pop-A-Lot" takes viewers on a journey beyond the everyday chore of laundry. The spot debuted during the Oscars, and follows a series of four short animated outdoor billboard teasers that aired in Times Square and on TV in early February.
Downy Unstopables - Stinky / Mean Joe Green (2012) :30 (USA)
Mean Joe Greene + Amy Sedaris ruin the classic in this remake.
Lowe's - Man Cave - (2011) :40 (US)
Nola Director Nick Lewin documents the plight and glory of the suburban dad in a recent spot for Lowe's, making the best of the compromises that push his life's memorabilia into the basements, attics and spare rooms across the land.
Omo - One Slap - (2011)
Woman attempts to use more than one cap of washing liquid. *SLAP* Do not do that. Stop it.
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