I'll admit it, I like the crazy that these guys have. It's a turn-on. By jolly, if you're gonna start a building project you have to finish it. Even if you have to get a little creative along the way. Besides, I hear steak is the ultimate dinner-treat after a good build. Men (and you ladies who like to get their hands dirty with home improvement), do you have it in you? Hornbach is calling. There's always something to build.
Grey Argentina and Rebolucion tell the sweetest love story between snow men. Sweeet, but tragic.... and hey all of this could have been prevented if he just had known about the cold water.. or, like David Kiefaber puts it over at Adfreak, "Forgive me, but examining this ad's internal logic is the only thing keeping me from sobbing like a child on repeat viewings."
The idea of the campaign is to take a category that people care very little about and inject it with emotional meaning. Typically, white-good manufacturers talked about features like cooking temperatures, sizes and capacity. Instead we wanted to talk about what these objects help the consumer to deliver. Fun mealtimes, family warmth, magical moments with friends. These are the real end benefits. It was about shifting the conversation from things the consumer doesn't care about to those things they do.
STop motion wolly knitting takes over this home, making it all cozy and warm.
Target is launching a unique partnership with fashion icon Liberty of London, which combines the retail giant's budget-conscious ethos with Liberty's legendary styles. The announcement called for a memorable advertising campaign, and who better to deliver than A Very Small Office (AVSO) Director Mikon van Gastel, who collaborated closely with Peterson Milla Hooks (PMH) to buck industry trends and create a unique oversized practical environment that beautifully showcases Liberty's trendy clothing, home and table ware, garden products, bicycles and more.
The edgy Liberty spot follows AVSO's recent series of high-profile Target Frugalista spots - done in the iconic style of the retail chain - that aired during the Grammys, the Golden Globes, and the Winter Olympics. The spots are vastly different in tone and presentation from the Liberty spot, serving as both a verification of Mikon's incredible versatility and AVSO's ability to attract and maintain the world's most visible clients.
"It's a testament to PMH that they recognized Mikon's flexibility and gave him liberty (no pun intended) to create at will. What they got was something unique; a fashion editorial come to life; a slightly surreal and ethereal spot that goes far beyond traditional retail expectations," noted AVSO EP Saffron Case.
With all the abuse the poor clowns are receiving in ads lately, I wouldn't be surprised if a clown union starts throwing lawsuits around. Yeah, we get it, bad clowns are scary, because bad clowns are your dad dressed in a crazy wig and makeup. Nobody wants to see that.
Ikea Malmö (yeah, that's my town) moved from their old boring building in the outskirts to a shiny new one near the Svågertorp train station. The new Ikea is much larger, recycles everything, and uses only green electricity to boot in order to become the first Ikea with the smallest carbon footprint. In order to attract people to Ikea, ad agency Forsman and Bodenfors decided to advertise where the Swedes hang out all day. In a word: facebook.
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