As any Art director (and designer) will tell you, color matters. That's exactly what the campaign for Medal paints, created by Lowe Bull Johannesburg, wants you to understand. Instead of going the bland route of showing rooms painted in "whiter than eggshell white" with accents of "whiter white" and the trims in "Whiterthanwhite, look we just have to shift the bloody white we got" they don't show anything you can paint at all. Instead, they change the colors of everyday objects and watch the reactions. Black cat? Bad. Red bra? Good.
My only objection would be with the underwear print ad. Do women in South Africa not wear nude underwear because whatever they are wearing on top is totally sheer and/or lacy?. That's why nude undies were invented - so we don't have to go commando a la Mrs Spears.
(films inside guys)
I'm getting this carpet if it comes with an automatic pause button that freezes all the kids who are just about to spill all sorts of sticky, stainy foods over the floor. It doesn't? Darn! I could have used it for when I have a headache and want the house a bit quieter....
Elephant in the room? All I know is that toilet is dirty.
Ambi Pur announces their new fragrance which so unlike any regular toilet cleaner scent that it requires it's own sexy perfume ad execution to get the message across. This doesn't mean you'll get Mr Hot&Shirtless staring deep into your eyes each time you scrub down the loo.... Or does it? I'm buying a box of the stuff just in case.
I sense a chicken trend in the inbox today.... has PETA heard about this one? I must admit I don't quite get this: "Fabricated birds were put in coops which were welded together" - what, real live birds? In coops...which you then welded together? And used as a living billboard? It certainly looks like they're alive. Tagline: Time to check out villas at Karma Lakeland - Unitech. I might just check out how to set these chickens free instead.
Grandpa gets a mouthful. You should have bought new chairs.
OH MY GOD watch out for the KILLER KUNG FU FOOD! I must admit, I love the cartoony art direction of this. There's a killer squid in the mustard of the hot dog and a throwing star in the ketchup of the hamburger. I know a three year old who sees all food like this. Procter and Gamble, keep this sort of thing up and I might forgive you for other ad crap soon.
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