Every July 1st in Québec, thousands of residents pack up and move out of their apartments. It’s called “Moving Day.” Worse, every year, more than 1,600 pets are left behind. Home Hardware wants to change that, and with john st. they created this campaign for for the Quebec market. See the posters as well at the article "Home Hardware wants you to remember to pack up your pets this moving day."

Campaign Title: Pet Packaging

Client: Home Hardware

Agency: john st.

Executive Creative Directors: Stephen Jurisic, Angus Tucker

Creative Directors: Mark Scott, Cedric Audet

Art Director: Sebastien Lafaye

Design Director: Mooren Bofill

Associate Design Director: Jacqueline Lane

Designer: Carol Hung

Producers: Anne-Christel Rajoelina, Andrew LaGrave

Account Team Lead: Nick Pigott

Account Director: Bianca Myers

Account Supervisor: Stuart Milligan

Production Artist: Valerie Bertrand

Production: Consulat, Montreal

Director and DOP: Simon Duhamel

Assistant director: Marc-Antoine Dubois

Papercraft: Pascal Brousseau

Post-production: Pascal Brousseau

Production: Eliane Sauvé, Consulat

Sound design & mix: Studios Apollo, Vincent Dufour, Pierre-Hugues Rondeau

Commercials: 
Country: 

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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