This ad is also known as "Civic Choir"

Wieden + Kennedy London
Creative team: Matt Gooden, Michael Russoff and Ben Walker
Director: Antoine Bardou-Jacquet at Partizan

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Comments (6)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    honda and w&k has made for such a great partnership! this is further proof.

    also, more choirs should beatbox.

    Jan 15, 2006
  • Dabitch's picture
    Dabitch

    I wanna see this choir do this live.

    Jan 16, 2006
  • shmulikber's picture
    shmulikber

    first impression, it doesn't leave me as awestruck as either "cogs" or "hate something". definitely doesn't mean i don't like it - because i do - just means i'm not 100% convinced the concept holds for a 2 min tvc.
    that said, it's a damn good idea...and surely one that will be remembered on la croisette come june...

    Jan 19, 2006
  • shmulikber's picture
    shmulikber

    forgot to add that it is also damn good, if not flawless, execution.

    Jan 19, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Great consept but do they really need 2 min?

    Jan 28, 2006

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.