Honda Civic - The Power Of Screams - (2006) 2:00 (UK)

 
 

Honda Civic - The Power Of Screams - (2006) 2:00 (UK)

This ad is also known as "Civic Choir"

Wieden + Kennedy London
Creative team: Matt Gooden, Michael Russoff and Ben Walker
Director: Antoine Bardou-Jacquet at Partizan

Commercials: 
Country: 

Comments

AnonymousCoward's picture

Re: Honda Civic - The Power Of Screams - (2006) 2:00 (UK)

honda and w&k has made for such a great partnership! this is further proof.

also, more choirs should beatbox.

dabitch's picture

Re: Honda Civic - The Power Of Screams - (2006) 2:00 (UK)

I wanna see this choir do this live.

shmulikber's picture

Re: Honda Civic - The Power Of Screams - (2006) 2:00 (UK)

first impression, it doesn't leave me as awestruck as either "cogs" or "hate something". definitely doesn't mean i don't like it - because i do - just means i'm not 100% convinced the concept holds for a 2 min tvc.
that said, it's a damn good idea...and surely one that will be remembered on la croisette come june...

shmulikber's picture

Re: Honda Civic - The Power Of Screams - (2006) 2:00 (UK)

forgot to add that it is also damn good, if not flawless, execution.

AnonymousCoward's picture

Re: Honda Civic - The Power Of Screams - (2006) 2:00 (UK)

Great consept but do they really need 2 min?

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