Honda Civic - The Power Of Screams - (2006) 2:00 (UK)

This ad is also known as "Civic Choir"

Wieden + Kennedy London
Creative team: Matt Gooden, Michael Russoff and Ben Walker
Director: Antoine Bardou-Jacquet at Partizan

Your rating: None Average: 3.8 (25 votes)
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Submitted by caffeinegoddess on 15. January 2006 - 2:08.
caffeinegoddess's picture

Impressive!

Submitted by baskervillain on 15. January 2006 - 2:49.
baskervillain's picture

honda and w&k has made for such a great partnership! this is further proof.

also, more choirs should beatbox.

Submitted by dabitch on 16. January 2006 - 12:29.
dabitch's picture

I wanna see this choir do this live.

Submitted by shmulikber on 19. January 2006 - 17:49.
shmulikber's picture

first impression, it doesn't leave me as awestruck as either "cogs" or "hate something". definitely doesn't mean i don't like it - because i do - just means i'm not 100% convinced the concept holds for a 2 min tvc.
that said, it's a damn good idea...and surely one that will be remembered on la croisette come june...

Submitted by shmulikber on 19. January 2006 - 17:50.
shmulikber's picture

forgot to add that it is also damn good, if not flawless, execution.

Submitted by k. on 28. January 2006 - 6:15.
k.'s picture

Great consept but do they really need 2 min?

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