Honda Civic - The Power Of Screams - (2006) 2:00 (UK)

Submitted by Dabitch on 14. January 2006 - 19:47

a.k.a "Civic Choir"
Wieden + Kennedy London
Creative team: Matt Gooden, Michael Russoff and Ben Walker
Director: Antoine Bardou-Jacquet at Partizan

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Impressive!

caffeinegoddess's picture
Submitted by caffeinegoddess on 15. January 2006 - 3:08.

honda and w&k has made for such a great partnership! this is further proof.

also, more choirs should beatbox.

baskervillain's picture
Submitted by baskervillain on 15. January 2006 - 3:49.

I wanna see this choir do this live.

Dabitch's picture
Submitted by Dabitch on 16. January 2006 - 13:29.

first impression, it doesn't leave me as awestruck as either "cogs" or "hate something". definitely doesn't mean i don't like it - because i do - just means i'm not 100% convinced the concept holds for a 2 min tvc.
that said, it's a damn good idea...and surely one that will be remembered on la croisette come june...

shmulikber's picture
Submitted by shmulikber on 19. January 2006 - 18:49.

forgot to add that it is also damn good, if not flawless, execution.

shmulikber's picture
Submitted by shmulikber on 19. January 2006 - 18:50.

Great consept but do they really need 2 min?

k.'s picture
Submitted by k. on 28. January 2006 - 7:15.