"Honda’s Mr. Opportunity sings in Italian! He made his operatic debut on Monday, June 28, during network and cable programming.

During this time of year, consumers are inundated by automotive clearance advertising. The average consumer has been conditioned to dismiss advertised offers. Our challenge was to communicate to consumers, in Italian!, that they’re smart to wait for the Honda Clearance—it’s the time of year to get a real deal on a Honda."

CCO: David Smith
VP/Creative Director: Mark Patton
VP, ACD/Art Director: Chuck Blackwell
Sr. Copywriter: Seth Prandini
Executive Agency Producer: Gary Paticoff
Sr. Agency Producer: Fran Wall

Production Company: Hungry Man
Executive Producer: Dan Duffy, Cindy Becker
Line Producer: Brian Quinlan
Director: Whitey
DP: Eric Treml
Editorial Company: Reel Thing
Editor: Sally Banta
Music Company: HUM
Creative Director: Alex Kemp
Composer: Keith Horn
Sound Design Company: HUM
Sound Designer: Dan Hart
Animation Company: Laika House
Animation Director: Aaron Sorenson
Visual Effects Company: The Reel Thing
Visual Effects Director: Moody Glasgow
Sound Mix Company: Lime
Sound Mixer: Mark Meyuhaus
Telecine Company: Company 3
Colorist: Stefan Sonnefeld


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.