"Honda’s Mr. Opportunity sings in Italian! He made his operatic debut on Monday, June 28, during network and cable programming.
During this time of year, consumers are inundated by automotive clearance advertising. The average consumer has been conditioned to dismiss advertised offers. Our challenge was to communicate to consumers, in Italian!, that they’re smart to wait for the Honda Clearance—it’s the time of year to get a real deal on a Honda."