"Honda’s Mr. Opportunity sings in Italian! He made his operatic debut on Monday, June 28, during network and cable programming.

During this time of year, consumers are inundated by automotive clearance advertising. The average consumer has been conditioned to dismiss advertised offers. Our challenge was to communicate to consumers, in Italian!, that they’re smart to wait for the Honda Clearance—it’s the time of year to get a real deal on a Honda."

CCO: David Smith VP/Creative Director: Mark Patton VP, ACD/Art Director: Chuck Blackwell Sr. Copywriter: Seth Prandini Executive Agency Producer: Gary Paticoff Sr. Agency Producer: Fran Wall Production Company: Hungry Man Executive Producer: Dan Duffy, Cindy Becker Line Producer: Brian Quinlan Director: Whitey DP: Eric Treml Editorial Company: Reel Thing Editor: Sally Banta Music Company: HUM Creative Director: Alex Kemp Composer: Keith Horn Sound Design Company: HUM Sound Designer: Dan Hart Animation Company: Laika House Animation Director: Aaron Sorenson Visual Effects Company: The Reel Thing Visual Effects Director: Moody Glasgow Sound Mix Company: Lime Sound Mixer: Mark Meyuhaus Telecine Company: Company 3 Colorist: Stefan Sonnefeld
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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