A :60 spot will air in the 4th quarter. "Matthew's Day Off" is part of the integrated, multiplatform "Leap List" advertising campaign targeted at the Gen-Y audience. Directed by Todd Phillips who also directed The Hangover, Due Date, and Old School.

Spot Title: Matthew's Day Off Agency: RPA EVP, ECD: Joe Baratelli SVP, GCD: Jason Sperling VP, CD: Chuck Blackwell ACD/Copy: Ken Pappanduros Art Director: Ariel Shukert Copywriter: David Sullivan SVP, EP: Gary Paticoff Senior Producer: Isadora Chesler VP, Director of Business Affairs: Maria Del Homme Production Co: Moxie Pictures Director: Todd Phillips DP: Larry Sher Executive Producer: Lizzie Schwartz Head of Production: Roger Zorovich Line Producer: Salli Zilles Production Supervisor: Barry Heaps Production Designer: Shepherd Frankel Editorial Company: Union Editorial Editor: Jim Haygood Executive Producer: Michael Raimondi Producer: Lynne Mannino Asst. Editor: Dylan Firshein VFX/Telecine: The Mill Managing Director: Ben Hampshire Telecine Artist: Adam Scott Lead Flame Artist: Andy Bate Producer: Enca Kaul Music: Beacon Street Studios Composer (Chinese Parade track): Andrew Feltenstein, John Nau Mixer: Paul Hurtubise Executive Producer: Adrea Lavezzoli Producer: Caitlin Rocklen

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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