why dog sleigh when you can travel in comfort? Sure there's a logical question. Have these creatives ever lived in an environment where a dogsleigh is commonly used? If so they might know that a car is not an acceptable substitute - a snowscooter is. Why? Less risk of breaking through the ice, nimwads. rnA three ton car is not a substitute for a dog sleigh. So why compare your car to a dog sleigh? Trying to woo those affluent dog-sleigh owners to buy your brand?

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.