why dog sleigh when you can travel in comfort? Sure there's a logical question. Have these creatives ever lived in an environment where a dogsleigh is commonly used? If so they might know that a car is not an acceptable substitute - a snowscooter is. Why? Less risk of breaking through the ice, nimwads. rnA three ton car is not a substitute for a dog sleigh. So why compare your car to a dog sleigh? Trying to woo those affluent dog-sleigh owners to buy your brand?

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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