Honda lets us meet this crafting couple in Brooklyn, who like to make their own things, like so many of the hipster generation. When flannel shirts, facial hair and handmade wool from Espagne fills your loft together with the cat, the screws and the drone-delivered organic produce you know that you'll want to handcraft your own car too. With Honda DIY, you can.

April fools

Client : Honda
Commercials: 
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.