Operating under the premise that no one is a better salesman than a fan, Honda France turned Honda owners' garages into real dealerships, to give consumers access to the new models of its landmark CR-V and HR-V SUVs. More than just a gimmick this was actually a great way to solve a problem, namely that in France there aren't that many Honda dealerships.
#HondaNextDoor ran for three weeks. The campaign reached over 1 million people, generating thousands of leads, and over 3 weekends, over 1,000 people signed up to visit dealerships to learn more about what it means to be a Honda owner. The concept of #HondaNextDoor was so successful that it will continue in other European countries, starting soon in Belgium.

Client:
Agency: SID LEE PARIS
President: Sylvain Thirache
CEO: Johan Delpuech
Managing Director: Bruno Lee
Account Director: Fabien Buferne
Consultant: Camille Lefrère
Creative Director: Sylvain Thirache
Copywriter : Güllit Baku
Art Director: Ludovic Gontrand
Production Director : Thomas Laget
Producer: Aldric Menanteau
Production Studio: MILES
President: Eliott Brunet
Director: Geordy Montfils
Director of Production: César Décharme
Brand: HONDA FRANCE
Honda Motor Europe Vice President: Christophe Decultot
Department Manager - Car Division: Pierre Guignot
Marketing Manager: Steve Amsellem

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Leave a comment