"Whether it looks like a truck, a sedan, or a coupé, inside is the heart of a race car." In other words, our cars are all engineered the same way but don't expect to be running the track in a Civic with much enthusiasm.

Client: Honda
Agency: RPA

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.