"Looks like Jake's going home..."
"I don't think so, Jake lives that way"

Well I guess his motorcycle is so different it looks like he owns the only one and he likes to ride it...

Client: Honda Nighthawk

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.